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b'Perfecto Sanchez is a decorated military veteran with two combat tours to Iraq, who was originally born and raised in NYC by way of a tough Jamaican mom and later, West Point. He has over 10 years of corporate marketing and impact strategy experience, from launching Kraft\\u2019s most successful innovation to date, to launching Brooklyn\\u2019s first Organic Christmas Tree Company. \\n\\nPerfecto currently serves as the Founder and CEO of Keep The Change; an impact strategy shop that serves a wide portfolio of clients across the U.S. from household name brands and foundations to national institutions and international nonprofits. Not to mention he was the first American to row across the North Sea, a project to raise awareness for Ocean Sustainability.\\n\\nThis Episode\\u2019s Heavy-hitter\\u2019s:\\n\\nPerfecto was a Lieutenant straight out of Westpoint Academy, which put him in a position where he was challenged to earn the respect of his unit. He was also replacing a Lieutenant that had just been killed in action, and had an immensely respectable reputation. In other words, very big boots to fill.\\n\\nOriginally, Perfecto did not want to make the documentary Against The Odds about his unit\\u2019s experience in Ramadi, Iraq. But after turning it down multiple times, he understood that it wasn\\u2019t about his own fame, but was rather about telling the story of his soldiers and the families of those who were lost.\\n\\nPer usual, Perfecto attributes his massive success leading the growth of Mio, which grew to a $100M+ company, to his team. To this day, they\\u2019re all still on a text thread together, even though they\\u2019re no longer on the same team.\\n\\nInterestingly enough\\u2013 Perfecto actually borrows from his engineering background in leading his \\u201cKeep The Change\\u201d consulting company. He forms strategies around finding the \\u201ccritical point\\u201d from which the most value can be created.\\n\\nThis ones just a cool full-circle moment; Perfecto helped create a campaign with Budweiser where they emergency dropped pallets of beer to veterans out of a C130 aircraft. He got to connect with the veterans and see some finally get a welcome home that they were so overdue for.\\n\\nSpecial Bonus \\u2013 The HEAVIEST Hitter:\\nWithout giving it away, we get some wisdom at the end of this episode from the woman who started it all: Perfecto\\u2019s Grandmother, who raised him. It starts at timestamp 44:48, you don\\u2019t want to miss it.\\n\\nLearn more about Perfecto and his organization at www.morechange.co\\n\\nIf you enjoyed this episode, please leave a review: \\nhttps://ratethispodcast.com/thepozcast\\n\\n#thePOZcast is brought to you by our friends at Interseller \\u2013 the prospecting + outreach platform of recruiters and sellers. Whether you\\u2019re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast.\\n\\nCheck out a free demo today! https://bit.ly/2Fbm/BZ\\n\\nTo learn more, please visit www.thePOZcast.com'