Kathleen Griffith: Architecting the Life of Your Dreams

Published: Dec. 17, 2021, midnight

Kathleen is the founder and CEO of female-focused marketing consultancy, Grayce & Co. Grayce & Co works with Fortune 500 brands and media companies and in the past five years alone, Kathleen has directed more than $500M in marketing dollars with clients ranging from NIKE to Verizon to NBC Sports. \n\nKathleen is also the Founder of Build Like A Woman, a global platform providing inspiration, tools, and community for women to rise and thrive in all aspects of their businesses and lives. The platform includes a proprietary digital course now available in over 125 countries, a dinner speaker series, and video interviews that highlight the work of exceptional builders like Eva Longoria, Jessica Alba, Shay Mitchell, Arianna Huffington, Tina Brown, Jennifer Fisher, Tamara Mellon, Rebecca Minkoff, and June Diane Raphael. \n\nFinally, Kathleen is also a sought-after investor. Her first investment, which she advised alongside LinkedIn Co-Founder Reid Hoffman, was acquired by Dropbox. \n\n\nThis Episode\u2019s Heavy-hitter\u2019s:\n\n- It\u2019s all about getting your 10,000 hours in something for Kathleen. When you\u2019re a young professional, it\u2019s all about becoming a subject matter expert. Once you have that, you have much more flexibility to move into something else.\n- There are certain roles that Kathleen doesn\u2019t think can ever go fully remote. Specifically, creative roles that are driven by collaboration are just lacking something when things are taken offline.\n- Kathleen advises people to really sit in what makes them uncomfortable about themselves. Embrace the things that you don\u2019t like about yourself and avoid distractions\u2013 really feel that discomfort and use it to drive your improvement.\n- Kathleen defines entrepreneurship as the ability to withstand one breakdown after the next and keep going. Being able to sustain that failure and learn from it without giving up has helped Kathleen to succeed.\n- One benefit of public speaking for Kathleen was to still be able to empower and influence people even when she\u2019s too busy to mentor people 1-on-1.\n\nBe sure to follow Kathleen on her social handles on insta: @kathleengrayce & @buildlikeawoman.\n\nIf you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast\n\n#thePOZcast is brought to you by our friends at Interseller \u2013 the prospecting + outreach platform of recruiters and sellers. Whether you\u2019re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast.\n\nCheck out a free demo today! https://bit.ly/2Fbm/BZ\n\nIf you are curious how Adam has created #thePOZcast and turned it into an ecosystem that builds real relationships, clients, thought leadership, and content, check out www.thePOZcourse.com. \n\nFor more, please visit www.thePOZcast.com Thanks for listening!