Dan Granger: A Lifetime in the Podcasting Business
Dan Granger is the CEO and founder of Oxford Road, the leading independently owned ad agency specializing in audio channels such as podcasts, radio, streaming and more. They have helped countless DTC brands scale their customer acquisition efforts and grow from startup to $1B+ valuations. \n\nDan started his work in radio programming back at Clear Channel Radio back in 2003, which would eventually become IHeartRadio. He saw the internet and podcast wave coming as early as 2006, and started forming relationships within Silicon Valley at that time. In 2013, he launched Oxford Road to great success and continues to shape the massive emerging podcasting ecosystem.\n\nThis Episode\u2019s Heavy-hitter\u2019s:\nDan\u2019s interest in media started with writing controversial editorials when he was young in school. Later, while working a job that required him to drive tapes around town, Dan fell in love with the format of talk radio.\n\nOne of the first clients Dan had was LegalZoom. He convinced them to advertise on a legal advice podcast, where the idea was to pair the product they offered with an audience that already had a presumable need and interest in that very niche setting.\n\nWhile working at IHeartRadio, Dan gave a \u201cTalk Radio 2.0\u201d presentation where he forecasted a lot of what ended up happening in the podcasting ad industry. Unfortunately, the timing was early and the radio companies he worked for weren\u2019t ready to follow the trend.\n\nA major break for Dan was placing radio advertisers on Adam Carolla\u2019s podcast, who was an early innovator in the space. The ad performance was really incomparable, and performed incredibly well.\n\nDan believes that the future of fixing political and other biases found in content is through assigning a version of \u201cnutrition labels.\u201d These labels would help people track political leanings that might affect the accuracy or narrative behind the content people consume.\n\nFor more, check out Oxford Road \u2014 www.OxfordRoad.com\nThe Media Roundtable Podcast \u2014\xa0https://podcasts.apple.com/us/podcast/media-roundtable/id1510649799\n\nIf you enjoyed this episode, please leave a review:\xa0https://ratethispodcast.com/thepozcast\n\n#thePOZcast is brought to you by our friends at\xa0Interseller\xa0\u2013 the prospecting + outreach platform of recruiters and sellers. Whether you\u2019re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast.\n\nCheck out a free demo today!\xa0https://bit.ly/2Fbm/BZ\n\nFor more, please visit www.thePOZcast.com Thanks for listening!