Bryan Adams: Unpacking What Employer Branding Truly Is
My guest on episode 139 of #thePOZcast, Bryan Adams is the CEO and Cofounder of Ph.Creative, an employer branding agency recognized as one of the best in the world. Bryan is a graphic designer who started his career at Facto Magazine, before eventually leaving to launch his own creative agency. With the launch of Ph.Creative, he took on the role of operator and after some time, decided that employer branding was a largely underserved yet lucrative niche that his team could execute on.\xa0\n\nThis Episode\u2019s Heavy-Hitters:\n- Bryan\u2019s perspective that employer branding is just as much about weeding out the wrong people for a position or company as it is about finding the right person.\n- James Brown is such an interesting and iconic performer that you could literally ask him any half-baked question and still get an amazing interview. This he knows from personal experience, when he interviewed James Brown early in his career.\n- \u201cEveryone has an employer brand one way or another. Whether it\u2019s been designed or considered is another matter.\u201d\n- Why doubling prices very early on at Ph.Creative actually drove more business, and dug Bryan and the business out of a hole.\n- How the United States Marine have some of the best employer branding in the world-- \u201cHell Week\u201dHow running and working at a creative agency is to \u201clove the struggle.\u201d\n\nIf you enjoyed this episode, please leave a review/rating: https://ratethispodcast.com/thepozcast\xa0\n\nThe POZcast is brought to you by our friends at Interseller \u2013 the prospecting + outreach platform of recruiters and sellers. Whether you\u2019re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on the POZCast.\xa0\n\nCheck out a free demo today! https://bit.ly/2Fbm/BZ\n\nFor more, please visit www.thePOZcast.com Thanks!