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FIRST AIRED 10/21/21\n\nBrett Berish, is the owner of Sovereign Brands and the CEO of Belaire, a collection of French sparkling wines that have become globally recognized as America\u2019s fastest-growing French sparkling wine brand. In a few short years, Belaire Ros\xe9 has become the best-selling French Ros\xe9 in the U.S.\n\nAt Sovereign Brands, Brett Berish has established many notable brands, including Armand de Brignac Champagne, rated the world\u2019s top champagne. In 2014, Berish famously sold the luxury champagne label \u201cAce of Spades\u201d to Jay-Z. Brett Berish is also CEO of Bumbu Rum (an award-winning rum), McQueen and the Violet Fog, and Villon. He launched the \u201cSelf-Made Tastes Better\u201d campaign to celebrate artists who have challenged convention and paved their own path to success.\n\nThis Episode\u2019s Heavy-hitter\u2019s:\n\nBrett\u2019s father had been in the alcohol industry for over 45 years, and although he never wanted Brett or his brother to get involved in the industry themselves, his passion for the industry transferred to his kids. After growing up with their father constantly talking shop at the dinner table, Brett and his brother would eventually follow in his footsteps.\n\nOriginally, Brett started out in investment banking. He knew deep down he wanted to do something on his own and \u201ctouch a brand in some capacity,\u201d but it wasn\u2019t until he was 30 that he decided that he had to pick one thing to dedicate himself to. Once he did that, he finally found the success and fulfillment he\u2019d been looking for.\n\nBrett considers himself an outsider to the alcohol industry. Although his father was certainly a large part of the industry, Brett had no prior experience in the alcohol space before jumping into his own venture.\n\nAt one particularly tough point where he was running out of money and the IRS was after him, Brett decided to double down on his dream and find a way to continue working on the business.\n\nOne of Sovereign Brands, Belaire Rose, the #1 sparkling champagne brand in the United States, found huge success in retail first rather than through \u201con-premise\u201d in spots like restaurants and bars. Brett internalizes this as a sign to not do what everyone else says you have to, but instead to try things until they work and then press on the gas once you find it.\n\nBe sure to check out the entire Sovereign Brands products: https://www.sovereignbrands.com/\n\nIf you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast\n\n#thePOZcast is brought to you by our friends at Interseller \u2013 the prospecting + outreach platform of recruiters and sellers. Whether you\u2019re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast.\n\nCheck out a free demo today! https://bit.ly/2Fbm/BZ\n\nIf you are curious how Adam has created #thePOZcast and turned it into an ecosystem that builds real relationships, clients, thought leadership, and content, check out www.thePOZcourse.com.\n\nFor more, check out www.thePOZcast.com