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Avery Akkineni serves as the President of Vayner3. There, she leads the company\u2019s mission to build long-term strategic NFT projects for the world\u2019s leading intellectual property owners serving brands, celebrities, athletes, and associations looking to incentivize and reward brand advocacy and customer loyalty. \n\nAvery previously led VaynerMedia\u2019s expansion into APAC, growing a team from 0-150+, opening offices in Singapore, Bangkok, Tokyo, and Sydney, and was awarded SEA Independent Agency of the Year within years. Before joining Vayner, she worked at Google in both Silicon Valley and New York City.\n\nThis Episode\u2019s Heavy-hitter\u2019s:\n\nDuring her days at Target, Avery recognized how amazing an organization it was, but knew early on that she personally needed something a little less regimented where her future wasn\u2019t laid out detail by detail in front of her.\n\nAvery landed on the other end of the spectrum when she ended up at Vayner, where she encountered a steep learning curve in adjusting to the entrepreneurial and fast-paced environment.\n\nHer first encounter with Gary was actually through one of his trademark speaking engagements at Google, and afterwards they met and hit it off.\n\nFor Web3 recruiting, Avery has been using Twitter to find and vett candidates. Through prospect\u2019s tweets, she can see their positioning, thought process, and overall intention and vision in the space.\n\nSince it\u2019s still so early in the Web3 space, there\u2019s a strong inclination to collaborate rather than to compete, so the idea for Avery is to continue that for as long as possible.\n\nTo learn more, check out https://vayner3.com/\n\nThe POZCAST is brought to you in partnership with Vincere, the Recruitment Operating System. The all-in-one tech platform, purposefully built for recruitment & staffing to unify your Front, Middle & Back office operations.Vincere is designed by recruiters, for recruiters. Both the company and the platform are the unique creations of successful recruiters who sold their business, saw a need for better rec tech, and made it happen.\n\nIf you're looking to upgrade your recruitment tech and give your recruiters a new, modern OS, visit vincere.io/pozcast for an exclusive offer. Thanks\n\nIf you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast\n\n#thePOZcast is brought to you by our friends at Interseller \u2013 the prospecting + outreach platform of recruiters and sellers. Whether you\u2019re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast.\n\nCheck out a free demo today! https://bit.ly/2Fbm/BZ\n\nThanks for listening! For more, please visit www.thePOZcast.com