BROADCASTS.com

Ashish Toshniwal is the CEO and co-founder of Y Media Labs (YML). YML is an award-winning digital product and design agency, which Ashish and his cofounder Sumit Mehra originally bootstrapped and built from the ground up. Focusing on work culture and innovation, they\u2019ve created a place where people can not only do their work but their life\u2019s work. \n\nUnder Ashish\u2019s leadership, YML has grown to nearly 400 strong, with six locations around the world, and over 30 Fortune 500 clients, including Apple, The Home Depot, Facebook, and State Farm. \n\nThis Episode\u2019s Heavy-hitter\u2019s:\n\nAshish\u2019s approach to his career was more about becoming a part of the Silicon Valley ecosystem, rather than having an ultra-specific role in mind. By physically relocating closer to the action, he theorized he was \u201cincreasing his chance of serendipity\u201d which turned out to be correct. \n\nAshish and his cofounder Sumit actually grew up two miles away from one another in Kolkata, India without ever meeting each other. They actually met for the first time at Purdue University.\n\nTogether, they started YML in 2009 at the bottom of the financial crisis. After a few years of seeking funding unsuccessfully, they decided to bite the bullet and bootstrap the business themselves.\n\nSteve Jobs actually reached out to Ashish when he was developing an app called Montessorium. The note said "I love what you are doing. Thank you. Let me know if we can help." It was at a time when Steve would download almost every app on the App Store, and the note gave Ashish a ton of inspiration to keep building his business.\n\nBack in a meeting in 2018, Ashish was called out to look around, and in a room of 40 employees, there was only one woman. This started a focused effort for the years to come, where they focused on DE&I and built their way up to 40% of women at the company and counting.\n\nFor more on Ashish and YML, please visit https://yml.co\n\nIf you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast\n\n#thePOZcast is brought to you by our friends at Interseller \u2013 the prospecting + outreach platform of recruiters and sellers. Whether you\u2019re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast.\n\nCheck out a free demo today! https://bit.ly/2Fbm/BZ\n\nIf you are curious about how Adam has created #thePOZcast and turned it into an ecosystem that builds real relationships, clients, thought leadership, and content, check out www.thePOZcourse.com. \n\nThanks for listening! For more, please visit www.thePOZcast.com