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b'In this episode, I\\u2019m joined by Arah Sims, and we talk about her journey in starting Kyutee Beauty in the middle of the global pandemic. Arah is a great example of someone who has been able to harness her own tenacity to make the best of a bad situation, and applied it to a need that she saw in the marketplace. \\n\\nSince the world has nearly closed down, Arah was able to take an existing technology in the nail and beauty industry and add her own spin and purpose to it. Just because people can\\u2019t go outside anymore doesn\\u2019t mean that they don\\u2019t want to take care of themselves and look good, and Kyutee\\u2019s success is a testament to that. But for Arah, it goes far beyond helping people feel good about themselves and the way they look.\\n\\nArah has also partnered with some pretty powerful people and entities, including Michelle Obama. By way of Michelle\\u2019s \\u201cWhen we all Vote\\u201d initiative, Arah was able to spread awareness of her product, and more importantly the importance of voting. \\n\\nAs a woman of color, Arah shares her perspective on the recent events relating to the Black Lives Matter movement and how she\\u2019s dealt with inequality in her own career. She\\u2019s got some wise words for entrepreneurs facing the same problems, and of course breaks down what her north star has been in tough times.\\n\\nTune in to hear more about Nascar, business, thrill-seeking and efficiency on this episode of The POZCast!\\n\\nIf you enjoyed this episode, please leave a review/rating: https://ratethispodcast.com/thepozcast \\n\\nThe POZCast is brought to you by our friends at Interseller - the prospecting + outreach platform of recruiters and sellers. Whether you\\u2019re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on the POZCast. \\n\\nCheck out a free demo today! https://bit.ly/2Fbm/BZ\\n \\nFor more, please visit www.thePOZcast.com thanks!'