Al Cini: Keys to Brand and Culture Alignment
Al Cini is the managing partner and the creative force behind the Brand and Culture Alignment Toolkit\xae. Al builds high-performing teams, is educated in quantitative social psych, and has decades of large-scale project management experience for real-world companies like Apple Computer, Inc., Merck & Co., and NBC Universal. \n\nHis latest development is the PR\u014c-FIT\u2122 Team Building, Blending & Bonding Workshop, which provides practical and tactical tips and advice that you can use to bring out the best in your team.\n\nThis Episode\u2019s Heavy-hitter\u2019s:\n\nWhen Al was younger, he says he was much more scatter-brained and all over the place. Early in his career, he observed a colleague who was an excellent project manager, and started to learn how to execute effectively with teams.\n\nFrom his time working in television, Al created a framework for what makes a commercially viable show. In order for someone to fall in love with a show, they have to meet 4 characters that each meet a particular personality type before the first commercial break. Al digs into each of those personalities during our conversation.\n\nThe idea for Al\u2019s BCAT team assessment for teams came from what he learned about making shows. He applies the same principles of what makes a show great to what makes a team great, as well as how to pick leaders.\n\nIn order for the BCAT assessment to work, everyone from the CEO to the janitor needs to take it. The idea is that all team members are equal and working towards a common goal.\n\nAl has been working on a team zoom call activation called pro-fit, where the idea is to break the mundanity of zoom calls and create real team building.\n\nLearn more about Al: http://pro-fit4teams.com/workshop\nhttp://getbcat.com\n\nIf you enjoyed this episode, please leave a review:\xa0 \xa0https://ratethispodcast.com/thepozcast\n\n#thePOZcast is brought to you by our friends at\xa0Interseller\xa0\u2013 the prospecting + outreach platform of recruiters and sellers. Whether you\u2019re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast.\nCheck out a free demo today!\xa0https://bit.ly/2Fbm/BZ\n\nFor more, please visit www.thePOZcast.com Thanks for listening!