Working With Steve Jobs & Designing The Apple Store - Tim Kobe
On this episode of #ThePlaybook, Tim Kobe, CEO of Eight Inc. and X Eight Ventures, shares his ideas on:\n[2:30] Working with Steve Jobs and understanding logic vs intuitiveness \n[8:29] The importance prototyping \u201coffline\u201d before launching a product or location\n[11:44] What it means to connect to your customers by \u201cdesigning human experience\u201d\n[14:00] How Steve Jobs taught him to focus on people with his design and not profit\nTim Kobe, CEO of Eight Inc. and X Eight Ventures, discusses his design work for Apple\u2019s retail stores alongside Steve Jobs, how a focus on customer experience leads to monetary returns, and what it means to be able to successfully adapt your design plans.