On this episode of #ThePlaybook, Rod McDermott, CEO of McDermott + Bull and Activate 180, discusses:\n\n[3:26] - How fostering employee engagement is similar to adding rocket fuel to your business\n\n[5:28] - Why having coaching systems in place for all of your employees (and not just executives) leads to improved performance\n\n[8:22] - The true cost of not encouraging your employees to pursue their goals\n\n[19:02] - Why you should focus on talent and never hire people who simply fit a job\u2019s current role