Understanding The Equation of Marketing | Phillips EVP, Lorraine Barber-Miller
On this episode of\xa0#ThePlaybook, Lorraine Barber-Miller, EVP and Chief Marketing and E-Commerce Officer at Philips, shares her insights on:\n[3:07] - Why effective marketing requires a balance of art and science\n[5:42] - How she creates a shared vision that results in the greatest impact\n[8:22] - The driving forces behind Philips\u2019 transformation\n[10:37] - The ways that she promotes equity and inclusion both inside and outside the company