The Keys To Building Successful Partnerships | Interview with Cleveland Cavaliers CEO Len Komorowski & Jeff Marks, CEO of Innovative Partnerships Group
On this episode of #ThePlaybook, Len Komoroski, CEO of the Cleveland Cavaliers, and Jeff Marks, CEO of Innovative Partnerships Group, sit down to discuss:\n\n\n[3:56] - How the two bonded over their understanding of the \u201cHoly Grail\u201d for the sports marketing industry\n\n[6:04] - Why some businesses can better create sustainable revenues by adjusting their approach\n\n[10:39] - How the sponsorship space has evolved as technology progresses\n\n[21:50] - Their predictions for what might change for sports fans in 2022