The Foundations of Building a Brand | Entrepreneur Fireside Chat
Today\u2019s episode is a fireside chat with Entrepreneur\u2019s Editor-in-Chief Jason Fiefer discussing the ABCs of building a brand.\xa0When you understand how to combine traditional and digital media and create emotional connections through your content, you will be able to build a brand that stands out from the rest.\nTimestamps:\n3:40 - Not everyone needs a brand to be successful\n6:14 - Brands evoke emotion and people buy on emotion for logical reasons\n7:34 - The clarity of your brand\u2019s message\n10:45 - Why Disney\u2019s 75 year old content still wins today\n11:30 - How are people going to access your content?\n17:12 - What\u2019s the objective of your brand?\n18:47 - We study history to predict the future\n20:45 - How to monetize your brand and ask your audience to buy\n23:00 - What made me a great salesperson\n23:45 - Why Apple is the best at monetizing their brand\n28:02 - If you can\u2019t quantify your own value, you aren\u2019t ready to sell\n35:45 - People aren\u2019t willing to pay for things that they can get for free\n38:23 - Can someone else be the face of your brand?\n42:40 - Spokesperson vs the brand\n46:18 - How to amplify and perpetuate your brand