On this episode of #ThePlaybook, Adam Burke, President & CEO at Los Angeles Tourism & Convention Board, shares his thoughts on:\n\n\n[:35] - The economic impact of hosting the Super Bowl in Los Angeles\xa0\xa0\n\n[5:07] - How the mix of \u201cold and new\u201d helps to set LA apart from other cities around the world\xa0\n\n[9:25] - How the Los Angeles Tourism & Convention Board is helping people make the most of their visit for the Super Bowl\n\n[18:10] -\xa0The one thing that gets him the most excited about the future of Los Angeles.\n\n\nTweet me your takeaway from today\u2019s episode @davidmeltzer\xa0\n\nEmail Me! david@dmeltzer.com\n\nSign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1\n\nText Me! (949) 298-2905