Make your business a profit-center for others by being able to ask and answer the following question:\n\u201cDeterminant of the credibility you\u2019ve told me we have, the emotional connection, the reasons, impacts, and capabilities; do you see any reason you wouldn\u2019t want to move forward?\u201d\nIf you can ask that question and realistically predict the response, then you have effectively turned your business into a profit-center.