The Biggest Advantage You Have When Starting Something New | Vegas Golden Knights CMO, Eric Tosi
On this episode of\xa0#ThePlaybook, Eric Tosi, Chief Marketing Officer for the Vegas Golden Knights, shares his insights on:\n\n[1:04] - How the \u201cVegas Born\u201d campaign during the team\u2019s first season supported their run to the Stanley Cup Finals\n\n[3:27] - What it was like launching the first professional sports franchise in the City of Las Vegas\n\n[7:49] - Why working for an expansion franchise enables them to take more risks and be more innovative\n\n[13:55] - How the Golden Knights are working to stay on the cutting edge of Las Vegas sports