On this episode of #ThePlaybook, Ryan Farris, President and COO of AlphaGraphics, discusses:\n\n\n[2:30] - How listening to the needs of your customers helps companies adapt to rapid change\n\n[4:06] - The inspiration behind their Make It Happen Makeover Contest, which will transform three small businesses\n\n[8:14] - How entrepreneurs can better express what\u2019s in their heart through their marketing and branding\n\n[13:09] - Overcoming limiting beliefs as a leader so that your brand can reach its true potential