Taylor Berry: Head of Brand Marketing at Titos Handmade Vodka | #ThePlaybook 99
Taylor Berry, Chief Marketing Officer of Tito\u2019s Handmade Vodka, talks about the origins of the multi-billion-dollar liquor brand and how founder Tito Beveridge\u2019s failures in other industries led him to success as a distiller. Taylor discusses how the vodka brand used philanthropic events to spread, the company\u2019s efforts to create a culture of giving, as well as his own unique journey to becoming CMO.