On this episode of #ThePlaybook, Ray J, Chief Strategy Officer of Raycon, and Ray Lee, CEO of Raycon, chat about:\n\n[:36] - How their similar views about the opportunities in consumer electronics helped to bring them together to start Raycon\n\n[5:34] - Why Ray J\u2019s insights for their branding and packaging has been instrumental for them to land celebrity partners\n\n[6:54] - The biggest area where Ray J\u2019s experience in the music industry has come in handy for Raycon\u2019s products\n\n[13:29] - What a business needs in place in order to be perfectly situated to scale internationally\n\n\nTweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at\xa0david@dmeltzer.com\xa0to join!