Successfully Creating Your Own Brand | Web Summit Keynote
Today's episode is from my keynote at Web Summit. I cover all the ways to successfully create your own brand and amplify it for the future.\nKey Moments:\n[0:18] Branding and marketing is a signal \n[1:20] People buy on emotion for logical reasons \n[3:00] Mickey Mouse has an extraordinary frequency \n[4:15] You need to be credible \n[6:40] You need to show impact \n[7:38] The three strategies you need to create