Steven Cox, CEO and Founder of Take Lessons, talks about the origins of his business and shares his perspective on why many people\u2019s idea that the entrepreneurial journey is \u201ccool\u201d is misinformed. He also talks about how leaders of an organization can learn from putting themselves in the shoes of an investor.\xa0\nCox and host of #ThePlaybook, David Meltzer, dispel some of the most common myths about entrepreneurs and talk about the benefits of taking a long-term approach. The pair discuss the different ways that startups can be funded and some of the drawbacks of each, as well as why evolution is such an essential aspect of any startup business.