Stephanie McMahon: Chief Brand Officer of the WWE | #ThePlaybook 336
On this episode of #ThePlaybook, Stephanie McMahon, Chief Brand Officer of the WWE, provides insights on:\n\n[2:02] - How marketers can \u201cbreak through the clutter\u201d and better connect to their audience\n\n[7:22] - Why she finds antagonists much more entertaining characters than protagonists\xa0\n\n[10:35] - How \u201cstar power\u201d creates more opportunities for engagement between brands and their fans\n\n[13:37] - The one thing that helps you overcome the challenges associated with working alongside your family