On this episode of #ThePlaybook, Rebecca Holland New, CEO at Bleep Sleep, shares her thoughts on:\n\n\n[1:16] - Why such a large percentage of the population has issues with their sleep\xa0\n\n[2:55] - How their new Eclipse product solves some of the most common problems with CPAP treatment\n\n[7:17] - How she adapted the company\u2019s approach to advertising since joining\xa0\n\n[14:28] - Why an \u201cold school\u201d marketing strategy has helped Bleep Sleep to reach more customers than ever before