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Rob Machado, Professional Surfer, and Taylor Steele, Founder of Solento Tequila, share their thoughts on what it really means to be a \u201csell-out\u201d and why it\u2019s important to surround yourself with the type of people who elevate you.\nThe pair and host of #ThePlaybook, David Meltzer, chat about Rob\u2019s reaction to landing his first $500 sponsor and how athlete branding has evolved over the years, as well as how Taylor\u2019s surf filmmaking career shifted as digital media became more prevalent, and why he\u2019s been able to leverage his experience as a creative director for big brands as he transitioned into the alcohol industry.\nTweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at\xa0david@dmeltzer.com\xa0to join!