On this episode of #ThePlaybook, Scott Coker, President of Bellator MMA, shares his insights on:\n\n[1:02] \u2013 How Bellator has reconnected with their audience during the pandemic through digital content\n\n[6:25] \u2013 Why it is so important to view fight promotion as a \u201cpeople business\u201d where others deserve respect\n\n[8:24] \u2013 How he is living up to a mission statement he wrote for himself at age 16\n\n[21:14] \u2013 How Bellator has prioritized athlete and employee safety as the organization returns to action