On this episode of #ThePlaybook, Russell Brunson, Co-Founder of Clickfunnels, shares his insight on:\n\n[6:18] \u2013 How to identify what a \u201cdream customer\u201d looks like for you and the benefits that identifying this archetype can have on your business\n\n[10:40] \u2013 Why marketers must learn to emotionally attach to their audience through a \u201chook, story, and offer\u201d\n\n[14:13] \u2013 His favorite three-part script to use when designing an offer for your audience\n\n[17:16] \u2013 Today\u2019s biggest opportunities to build an audience while costs are lower than in the past\n\n\nPlease come join me this Friday for my Free Training at 11:00 am PT / 2:00 pm ET. You can text me at (949) 298-2905, email me at david@dmeltzer.com or visit\xa0https://dmeltzer.com/trainingto register.