On this episode of #ThePlaybook, Rory Cutaia, CEO at Verb Technology Company, shares his thoughts on:\xa0\n\n[7:56] - Why he believes the saying \u201cwhat goes around, comes around\u201d holds true in business\n\n[12:44] - How a leader\u2019s strategy changes when their company\u2019s valuation centers around revenue numbers\n\n[15:02] - Why video can be an essential part of helping marketers convert sales at a higher rate\n\n[19:38] - How businesses can take full advantage of the shift towards live-streamed content