On this episode of #ThePlaybook, Rich Kleiman, Co-Founder of Thirty Five Ventures, discusses:\n\n[1:40] - Why he doesn\u2019t view himself as Kevin Durant\u2019s agent anymore and how his role has grown over the years\n\n[5:03] - How today\u2019s biggest athletes are taking more charge of their personal brand and message than previous generations\n\n[11:03] - What it was like experiencing Durant\u2019s famous \u201cYou the Real MVP\u201d speech in-person and the realization that he had after\n\n[14:25] - Why being regarded for the work you do is key to building your personal brand