One Thing You Need to Remember When Building Your Own Brand
The 3 Components of Frequency\n(1) Strength - How strong is your signal? What impact does your message have? What can you do to strengthen it and provide more value for your consumers?\n(2) Spectrum - What\u2019s the spectrum of your signal? What demographics does your brand address, or align with?\n(3) Clarity - What\u2019s the clarity of your frequency? On what level are people understanding?\n\nConsider the true purpose behind your brand as you create content, as being authentic helps you to find your frequency. When you understand your frequency, as well as who it works with (and who it doesn\u2019t), you can focus on improving the strength of your signal, its spectrum, and the clarity of your message.