Brent Bellm, CEO and Chairman at BigCommerce, sits down to share his thoughts on what makes BigCommerce\u2019s platform different from their competitors, as well as why he wants to not only provide their customers the data they need but ensure they have the ability to use it.\n\nBellm and host of #ThePlaybook, David Meltzer, talk about how ecommerce has evolved since the late \u201990s and why BigCommerce was forced to adapt its strategy. The pair also discuss Brent\u2019s approach to disruptive innovation and how BigCommerce is able to use that strategy in order to compete with the world\u2019s biggest Open SaaS ecommerce companies.