On this episode of #ThePlaybook, Nick Keller, Founder and CEO of Benchmark, sits down to share his thoughts on:\n\n[5:37] Why sports bring together all aspects of society and creates opportunities to solve local and global issues\n\n[14:19] How sports can help promote better mental health for anyone who is willing to be vulnerable\n\n[20:00] Why he loves hiring people that are autonomous and restless\n\n[22:55] How to take advantage of consumers\u2019 changing preferences for businesses that are ethical