Mike Raffensperger: Chief Marketing Officer of FanDuel | #ThePlaybook 205
On this episode of #ThePlaybook, Mike Raffensperger, Chief Marketing Officer of FanDuel, shares his insights on:\n\n[5:06] How his experience working at Amazon helped give him an understanding of the digital advertising marketplace\n\n[8:03] Why you need to be telling an impactful story with your content that also improves your audience\u2019s experience\n\n[10:35] Why he believes that FanDuel is one of the best \u201csecond screen\u201d experiences in the world for sports fans\n\n[13:19] How the growth of legal sports betting has changed the way that fans consume sports content