On this episode of #ThePlaybook, Christophe Georges, President & CEO of Bentley Americas, shares his thoughts on:\n\n\n[1:27] - Why the electrification of vehicles has inspired Bentley to adapt their approach\xa0\n\n[5:06] - How the company\u2019s values are built around luxury\n\n[10:29] - What it entails to make sure that you are meeting the high expectations of your customers\n\n[14:07] - The key role that brand extension plays as a part of Bentley\u2019s strategy\n\n\nTweet me your takeaway from today\u2019s episode @davidmeltzer\xa0\n\nEmail Me! david@dmeltzer.com\n\nSign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1\n\nText Me! (949) 298-2905