Kris Rudeegraap, CEO and co-founder of Sendoso, discusses how his more than a decade of sales experience taught him the ins and outs of communication and marketing, and empowered him to solve some of the biggest pain points that salespeople experience. Rudeegraap shares his thoughts on why fun is an essential part of every successful startup and how the founders have been able to scale to a team of over 200 people.\nRudeegraap and host of #ThePlaybook, David Meltzer, cover a variety of topics including why some of the most innovative solutions come from pain points that you experience yourself, how relationships have helped to drive Sendoso\u2019s fundraising efforts, and examples of attention-getting campaigns the company has launched.