Ken Austin: Co-Founder of Proper No. Twelve | #ThePlaybook 310
On this episode of #ThePlaybook, Ken Austin, co-founder of Proper No. Twelve, shares some insights on:\n\n[2:00] - Why the lack of competition among Irish whiskeys was the \u201cperfect storm\u201d for launching Proper No. 12\n\n[5:00] - The Rule of 101 and why he teaches it to as many young people as possible\xa0\n\n[11:44] - Why he believes that millennials understand the importance of happiness better than other generations\xa0\n\n[15:44] - How he went the extra mile to get into the whiskey business with Conor McGregor