Josh The Fat Jewish Ostrovsky and David DOC Oliver Cohen: Co-Founders of BABE Wine | #ThePlaybook 194
On this episode of #ThePlaybook, Josh \u201cThe Fat Jewish\u201d Ostrovsky and David \u201cDOC\u201d Oliver Cohen, co-founders of BABE Wine, shares their thoughts on:\n\n[2:01] How talking with their audience inspired the pair to create BABE Wine, despite them not being \u201cwine guys\u201d\n\n[9:43] Why social media conversation is more valuable than any \u201cmade up\u201d metrics and KPIs\n\n[14:14] Why people feel more connected to \u201cInternet personalities\u201d and how people like Kylie Jenner leverage those feelings to generate sales\xa0\n\n[23:52] Realizing that the Internet is a big, giant liar and not everybody can be an influencer