On this episode of #ThePlaybook, Jonathan Boos, Founder of W\xfcrkin Stiffs, shares his insight on:\n\n\n[5:30] \u2013 The way he identified the problem with the collar stays that were on the market and how he developed a product that provided the solution\n\n[8:40] \u2013 How he went from selling collar stays out of the back of his car to landing accounts with major retailers\n\n[11:45] \u2013 The biggest lessons he learned from his experience on Shark Tank, including how he should have handled the better offer he received after the show\n\n[21:39] \u2013 Why ecommerce has become as essential part of his business model in recent times