On this episode of #ThePlaybook, John Sculley, Chairman and CMO of RxAdvance, shares his insights on:\n\n\n[3:26] - The strategy he used to identify the multi-billion-dollar opportunity that is RxAdvance\n\n[7:47] - How you can use exponential time to your advantage as an entrepreneur or innovator\n\n[8:57] - The three things that it takes for an entrepreneur to make a billion-dollar idea into reality\n\n[18:49] - How his best piece of life advice is aligned with his mission to be insatiably curious