John Fieldly: CEO of Celsius Holdings, Inc. | #ThePlaybook 361
On this episode of #ThePlaybook, John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), chats about:\n\n[1:36] - The journey that all brands go through and what entrepreneurs can learn from Celsius\u2019 brand-building strategy\n\n[3:58] - How the Celsius team successfully repositioned their brand in the wellness space and was able to expand\n\n[9:33] - Why he never lets himself get distracted by the price of their stock\n\n[11:40] - The approach that executives can take if they want to actively avoid getting \u201cburnt out\u201d