On this episode of #ThePlaybook, Jim Huether, CEO of Hyperice, shares his thoughts on:\n\n\n[1:05] - How he\u2019s been able to remain focused in the face of doubters over the years\n\n[11:09] - Why investing in Hyperice is attractive for top athletes like Patrick Mahomes and Naomi Osaka\n\n[14:31] - The details behind the aggressive approach that made 2020 the best year for his company\n\n[19:52] - His two most vital goals for Hyperice to achieve in 2021