Jessica Yellin, founder of News Not Noise, author, and journalist, talks in-depth about the approach that leads to her best interviews, as well as why the news with \u201cbuzz\u201d or \u201cflash\u201d doesn\u2019t tend to satisfy the curiosity of the audience.\nYellin and host of #ThePlaybook, David Meltzer, share their thoughts on a variety of topics including the difference in audience response and participation with today\u2019s new platforms, how Jessica defines the job of a journalist, and why calmness is the first step you must take to learn. Yellin also shares insights about how reporting on one \u201chard-to-hear\u201d story helped her to better understand the needs of her audience.