Jerry Jones Jr.: Executive Vice President/Chief Sales and Marketing Officer for the Dallas Cowboys | #ThePlaybook 140
On this episode of #ThePlaybook, Jerry Jones Jr., Executive Vice President/Chief Sales and Marketing Officer for the Dallas Cowboys, shares his ideas on:\n\n\xa0[2:47] His father\u2019s approach to leveraging the brand of the Dallas Cowboys\n\n\xa0[9:20] Why making major investments is like \u201cdancing with the devil\u201d and the challenges of building AT&T Stadium\n\n\xa0[14:38] Why their new business endeavor, Formation, is about brand association and relationship building\n\n\xa0[18:03] How his father creates an \u201cuneven playing field\u201d by attaching products to the famous Star logo\n\n\xa0[21:50] The unusual request that Emmitt Smith made when signing a big contract\n\n\nJerry Jones Jr., Executive Vice President/Chief Sales and Marketing Officer for the Dallas Cowboys, discusses the evolution of the Cowboys\u2019 branding efforts as well as the development of a better business community through their newest endeavor, Formation.