Jason LaRose: CEO of Equinox Media | #ThePlaybook 319
On this episode of #ThePlaybook, Jason LaRose, CEO of Equinox Media, shares his thoughts on:\n\n[1:23] - How he started the digital side of his career before getting involved with other types of projects at Under Armour\n\n[3:46] - His strategy for adapting to the rapid changes in the fitness industry in recent months\n\n[7:14] - How Equinox has worked to provide its audience with a fitness collective which includes some of the world\u2019s top brands\n\n[12:02] - Why customer experience and word of mouth are such important marketing tools