How Twitter is Making its Mark on the Sports Industry | Interview with Head of US Sports Partnerships at Twitter, TJ Adeshola

Published: Jan. 8, 2022, 10 a.m.

On this episode of #ThePlaybook, TJ Adeshola, Head of US Sports Partnerships at Twitter, sits down to discuss:\n\n\n[2:05] - The \u201cthree things\u201d that have helped him to find success in social media\xa0and sports business\n\n[5:03] - How leagues like the NBA are trying to innovate and democratize their game\xa0\n\n[5:55] - His favorite part of new partnerships and what it takes to surprise sports fans\n\n[15:08] - Why he wholeheartedly believes that sports are \u201cbigger than the box score\u201d\xa0\n\n\nTweet me your takeaway from today\u2019s episode @davidmeltzer\xa0\n\nEmail Me! david@dmeltzer.com\n\nSign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1\n\nText Me! (949) 298-2905