How to Maximize Your Personal Brand | Ilya Fedorovich, Founder & CEO of Xeela Fitness
On this episode of\xa0#ThePlaybook, Ilya Fedorovich, Founder & CEO of Xeela Fitness, Co-Founder of Doughbriks, and Social Media Influencer, shares his insights on:\n[2:52] - Why the \u201cfake it until you make it\u201d approach does not work\n[4:16] - How a conversation with his concerned mom led him to launching his supplement line\n[9:25] - What entrepreneurs must do to grow and leverage their personal brand\n[14:45] - His goals for the future of Xeela Fitness and their products