On this episode of #ThePlaybook, Steven Kalifowitz, Chief Marketing Officer for Crypto.com, and Russell Silvers and Nick Baker, Chief Operating Officers for AEG, share their thoughts on:\n\n\n[2:42] - Why the values of Crypto.com and AEG helped to bring the deal together\xa0\n\n[10:02] - The plan for unveiling the new signage at the Crypto.com Arena\xa0\n\n[12:01] - How this new relationship is bringing one of the world\u2019s most iconic stadiums into the future\xa0\n\n[15:20] - Why this partnership will help to create more conversation around cryptocurrency, as well as make an impact in the community