Gretchen Saegh-Fleming: CMO of LOreal USA | #ThePlaybook 254
On this episode of #ThePlaybook, Gretchen Saegh-Fleming, CMO of L\u2019Or\xe9al USA, shares her insight on:\n\n\n[2:37] \u2013 Why her experience in field hockey opened her eyes to the benefits of a unique approach\n\n[9:57] \u2013 What travelling around the world has taught her about market segmentation and product differentiation\n\n[11:30] \u2013 How L\u2019Oreal has incorporated giving back into the company\u2019s DNA and how they\u2019ve supported others during the current pandemic\n\n[13:08] \u2013 The most impactful advice she has to help recent college graduates lean into their uniqueness