Go No-Go Plan | Road to Revenue #59
There is one important step to take before you can even consider creating a\xa0Go No-Go Plan, and that is to determine whether your potential partner has\xa0an open mind. It takes more energy to reengineer the vision of one closed-minded person than it does to close a deal with 1,000 open-minded people,\xa0so identifying an open mind should be your first priority.\u200b\nWhen you have a shared vision with someone who has an open mind, the\xa0next step is to create a \u201dGo No-Go\u201d Plan and put it into writing.\xa0\u200b\nA \u201cGo No-Go\u201d Plan is an outline for you to follow which highlights a clear\xa0path of actions to take for you and those you have shared a vision with.\u200b\n\nThe purpose of a Go No-Go Plan is to:\u200b\n\nHelp you to remember exactly what you and your partner agreed to in\xa0order to effectuate and manage expectations.\u200b\n\nWalk your client, investor, or partner through a step-by-step plan to get\xa0things done.\u200b\n\nEnsure that you know every aspect of your business and how to provide\xa0value to clients, as well as the clearest path to revenue that each new\xa0opportunity affords.\u200b\n\nImprove your ability to \u201cconnect the dots backwards\u201d, meaning that your\xa0eventual success will be a result of consistent and persistent actions\xa0that you take.\u200b\n\n\nYour Go No-Go Plan should convey that your solution provides just as much\xa0value as your competitors (preferably more) and is aligned with the emotions\xa0of your business partners, while offering additional benefits in some\xa0important way.\xa0\xa0\u200b\n\xa0So, where do you start? In order to create abundance for everyone involved\xa0in a deal, begin by asking as many open- and closed-ended questions as\xa0you can. The open ended questions allow you to understand the other\xa0party\u2019s perspective and their\xa0reasons and impacts for coming to an\xa0agreement, while the close-ended questions narrow down the other party\u2019s\xa0initial responses. This helps to align the capabilities that you possess with\xa0the needs of others.\u200b\n\nTweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at\xa0david@dmeltzer.com\xa0to join!\nClick here to follow the Road to Revenue playlist on Spotify