David Scharfman: Owner of Just the Cheese | #ThePlaybook 290
On this episode of #ThePlaybook, David Scharfman, Owner of Just the Cheese, shares his insights on:\n\n[2:15] - Why he was initially reluctant to get into the family business\n\n[4:22] - How entrepreneurs can fool themselves into thinking they need to have a \u201ccool\u201d business\n\n[5:15] - Lessons he learned from being a professional poker player, including practicing objectivity and risk assessment\n\n[19:52] - The two most difficult challenges of being a small business owner and how to overcome them